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Welcome, Bienvenue

I solve innovation challenges leveraging my international experience in UX/UI design and web development, behavioral science, and business growth strategy.

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The Challenge in 2020 and beyond

Innovation is rife with buzz words, but it's not about fancy design terms or confusing tech lingo. Innovation is first and foremost about humanity.

Innovation exists to meet humanity’s evolving needs. First, we need to understand humans and their deepest wants and needs, which we can thanks to increasingly sophisticated understanding of behavioral science. In this moment, those wants and needs are affected by the dual crises of climate and COVID.

We need an innovation process that combines psychology and sociology, technology, and the consumer's views of the threats in our future. Then we can build innovation that matters, resonates with consumers, and scales.

What's your process?

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A bit on me

I am a results-oriented French-American strategist, researcher, and marketer who seeks to develop and scale high potential high impact innovations. I started my career as a self-taught designer and website developer, segued into growth marketing, and then onto innovation strategy after my INSEAD MBA. My understanding of behavioral science and user/human experience in tech and beyond are at the core of my work.

Over the last decade, I have advised over 30 clients in C-suite (mainly in tech) across a variety of sectors from sanitation to FMCG, in New York, Jakarta, Nairobi, and now Paris. After my MBA, I led consulting projects for multinationals on their innovation and marketing strategies at Ipsos Strategy3 until the covid crisis hit. 

Since then, I launched the Association Women in Innovation in France to close the gender gap between women and men in this field. Today, we have 350+ members, a robust volunteer team I am proud to call my colleagues, and frequent events.

I am also a mentor/expert for social entrepreneurs at Live For Good and for students on My Job Glasses.

- Claire de la Mothe Karoubi

About the Top Photo

My research team at Sanergy while they clustered findings from group interviews and ethnographic research into themes. This research informed a new marketing strategy that resonated with consumers and ended up tripling product usage (Nairobi, 2015).

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My process is rooted in understanding of behavioral science and global trends.

Which part of the process do you need to focus on?

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Tailored Research Approach: Qualitative, Ethnographic, Expert Interviews, Secondary Sources


Ideation into Iterative Concept and Design Testing 


Business Case Development, Go to Market Strategy & Growth Hacking


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Work Samples

Review here 5 cases of problems I solved for clients: from Japan to Kenya, from an EdTech platform to a multinational food group.

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Don't take it from me, take it from my former clients and managers!

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The qualitative research and UX recommendations Claire delivered over a short, but intense two weeks were critical to helping us iterate the platform which impacts upon millions of pupils across the UK.

John Roberts, CTO, Oak National Academy


Recent Articles

Browse my most recent articles below (on desktop only) or directly on my Medium page.

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Contact Me

Have a particular challenge you’re dealing with?

Get in touch with me today and see how we can collaborate to solve your business's most pressing issues.

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