Innovation is rife with buzz words, but it's not about fancy design terms or confusing tech lingo. Innovation is first and foremost about humanity.
Innovation exists to meet humanity’s evolving needs. First, we need to understand humans and their deepest wants and needs, which we can thanks to increasingly sophisticated understanding of behavioral science. In this moment, those wants and needs are affected by the dual crises of climate and COVID.
We need an innovation process that combines psychology and sociology, technology, and the consumer's views of the threats in our future. Then we can build innovation that matters, resonates with consumers, and scales.
What's your process?
Find me at the intersection of the Venn diagram of design, business growth strategy, and social impact.
I am a results-oriented innovation strategist, researcher and marketer. My expertise is in consumer psychology rooted in empathy and in scaling products for good and services that matter. I started my career as a designer and coder, segued into growth marketing, and then onto A-Z innovation after my INSEAD MBA.
Over the last decade, I have advised over 25 clients in C-suite (mainly with tech products) across a variety of sectors from sanitation to FMCG, and across different geographies, from New York, to Jakarta, to Nairobi and now Paris. I recently left Ipsos Strategy3, where I led consulting projects for multinationals on their innovation and marketing strategies.
About the Top Photo
My research team at Sanergy while they clustered findings from group interviews and ethnographic research into themes. This research informed a new marketing strategy that resonated with consumers and ended up tripling product usage (Nairobi, 2015).
The below is rooted in behavioral science and understanding of global trends. Which part of the process do you need to focus on?
RESEARCH : QUALITATIVE, ETHNOGRAPHIC, EXPERT INTERVIEWS, SECONDARY SOURCES
IDEATION, TESTING & DEVELOPMENT OF A BUSINESS CASE
GO TO MARKET STRATEGY & GROWTH HACKING
What My Clients and Former Managers Have to Say
Interested in becoming a satisfied client? Get in touch with me today and see how we can collaborate to solve your business's most pressing issues.