THE PROBLEM

Innovation is rife with buzz words, but it's not about fancy design terms or confusing tech lingo. Innovation is first and foremost about humanity.


Innovation exists to meet humanity’s evolving needs. First, we need to understand humans and their deepest wants and needs, which we can thanks to increasingly sophisticated understanding of behavioral science. In this moment, those wants and needs are affected by  the dual crises of climate and COVID.


We need an innovation process that combines psychology and sociology, technology, and the consumer's views of the threats in our future. Then we can build innovation that matters, resonates with consumers, and scales.


What's your process?

 
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ABOUT ME

Find me at the intersection of the Venn diagram of design, business growth strategy, and social impact. 


I am a results-oriented innovation strategist, researcher and marketer. My expertise is in consumer psychology rooted in empathy and in scaling products for good and services that matter. I started my career as a designer and coder, segued into growth marketing, and then onto A-Z innovation after my INSEAD MBA.


Over the last decade, I have advised over 25 clients in C-suite (mainly with tech products) across a variety of sectors from sanitation to FMCG, and across different geographies, from New York, to Jakarta, to Nairobi and now Paris. I recently left Ipsos Strategy3, where I led consulting projects for multinationals on their innovation and marketing strategies.


About the Top Photo

My research team at Sanergy while they clustered findings from group interviews and ethnographic research into themes. This research informed a new marketing strategy that resonated with consumers and ended up tripling product usage (Nairobi, 2015).

 

MY EXPERTISE

The below is rooted in behavioral science and understanding of global trends. Which part of the process do you need to focus on?

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RESEARCH : QUALITATIVE, ETHNOGRAPHIC, EXPERT INTERVIEWS, SECONDARY SOURCES

PART 1

IDEATION, TESTING & DEVELOPMENT OF A BUSINESS CASE

PART 2

GO TO MARKET STRATEGY & GROWTH HACKING

PART 3

 

TESTIMONIALS

What My Clients and Former Managers Have to Say

Interested in becoming a satisfied client? Get in touch with me today and see how we can collaborate to solve your business's most pressing issues.

 
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Claire is a 𝘀𝘁𝗿𝗼𝗻𝗴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿, 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘀𝗼𝗹𝘃𝗲𝗿, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗵𝗶𝗻𝗸𝗲𝗿 [...] 𝗦𝗵𝗲 𝘄𝗮𝘀 𝗿𝗲𝘀𝘂𝗹𝘁𝘀-𝗼𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵𝗹𝘆 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗹𝗲 throughout her time with [the company], during which [we] went through many early-stage growing pains.

Alexei Bezborodov, Direct Manager at Sanergy

 

©2020 by Claire de la Mothe Karoubi. Claire de la Mothe Karoubi's Website.