The Challenge in 2020
Innovation is rife with buzz words, but it's not about fancy design terms or confusing tech lingo. Innovation is first and foremost about humanity.
Innovation exists to meet humanity’s evolving needs. First, we need to understand humans and their deepest wants and needs, which we can thanks to increasingly sophisticated understanding of behavioral science. In this moment, those wants and needs are affected by the dual crises of climate and COVID.
We need an innovation process that combines psychology and sociology, technology, and the consumer's views of the threats in our future. Then we can build innovation that matters, resonates with consumers, and scales.
What's your process?
A bit on me
I am a results-oriented strategist, researcher, and marketer who develops and scales high potential high impact innovations. I started my career as a self-taught designer and website developer, segued into growth marketing, and then onto innovation strategy after my INSEAD MBA. My understanding of behavioral science and user/human experience in tech and beyond are at the core of my work.
Over the last decade, I have advised over 25 clients in C-suite (mainly in tech) across a variety of sectors from sanitation to FMCG, in New York, Jakarta, Nairobi, and now Paris. After my MBA, I led consulting projects for multinationals on their innovation and marketing strategies at Ipsos Strategy3 until the covid crisis hit.
Since then, I launched the Association Women in Innovation in France to close the gender gap between women and men in this field. Today, we have more than 300 members, an executive committee of five powerhouse women, and monthly events.
- Claire de la Mothe Karoubi
About the Top Photo
My research team at Sanergy while they clustered findings from group interviews and ethnographic research into themes. This research informed a new marketing strategy that resonated with consumers and ended up tripling product usage (Nairobi, 2015).
My process is rooted in understanding of behavioral science and global trends.
Which part of the process do you need to focus on?
Tailored Research Approach: Qualitative, Ethnographic, Expert Interviews, Secondary Sources
Ideation into Iterative Concept and Design Testing
Business Case Development, Go to Market Strategy & Growth Hacking
Don't take it from me, take it from my former clients and managers!
Have a particular challenge you’re dealing with?
Get in touch with me today and see how we can collaborate to solve your business's most pressing issues.